I didn’t know, when writing the fairy-tale-inspired long poem that became my forthcoming chapbook, Propagation, that folktales and chapbooks have a long association. Here’s what Dáithí Ó hÓgáin writes for The Greenwood Encyclopedia of Folktales and Fairy Tales:
I’d like to think some magic was at work when I decided to mine Vladimir Propp’s Morphology of the Folktale for an April’s worth of writing prompts. I knew that chapbooks had been a vehicle for popular literature in various genres for centuries, but not, consciously, that the genre I was working in was especially intertwined with the history of the medium. At any rate, there was enough magic involved that I placed Propagation with one of my dream publishers, Dancing Girl Press. It’s due in the fall and the ms is just about finalized now.
In the meantime–partly inspired by reading a draft of Jeannine Hall Gailey’s excellent forthcoming book PR for Poets—I thought, well, what else do I need to be doing now by way of promotion? (That link, by the way, is to an especially wonderful post that gives heart to anyone who, like me, gets squeamish about the marketing thing.) I thought it might be useful to assemble a list of resources for other chapbook-writers who want to get the word out. Sure, a chapbook–called a “pamphlet” in the U.K.–is smaller and cheaper than a full-length collection, so one way to think of the marketing tasks is, well, they should be smaller and cheaper. One can post about the new arrival on social media, send out notices, give readings, seek reviews, hope it gets a few classroom adoptions–all the basic work (which is never actually small or cheap). But are there ways a chapbook is not just less than but different than? What opportunities does the form create?
As a reader, I’m attracted to the distilled brevity of chapbooks, and how they feel in the hand. The best are tightly-focused gems you can read at a sitting, which makes them beautifully approachable. I was corresponding with a friend lately–Janet McAdams, author of the mysterious and lovely chap Seven Boxes for the Country After–who thinks that an increasing number of them seem less like baby steps towards full-length books and more like separate creatures, that is, sequences conceived especially for the compression and accessibility of the chapbook format. That’s true in my case. I don’t have any plans for Propagation to be part of a longer volume.
Yet how likely are chapbooks to have the afterlife other books can generate? Certainly there are fewer readings, reviews, class adoptions, and post-publication prizes to keep a light shining on your well-made chapbook after its debut season.
Here’s a list of resources I found–not enough, I’d say. I’d love to know about what I’m missing. Please send me notes and I’ll edit this post to include them.
Also, plenty of magazines that don’t feature chapbook reviews in any regular way would probably be open to an omnibus review, if one made a pitch. Any writer who wants attention for his or her own work should be giving back somehow, and reviewing is a great and generous way to do that.
As for Propagation, reply here, or on FB, or drop me an email if you want to be on the publicity list I really should be working on, ahem (with your email address). I’d also be happy to send galleys, eventually, and signed copies to people planning reviews or classroom adoptions–but I don’t even have a cover yet!
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