While I boiled myself in the bath Sunday morning, emerging so puce-colored and limp I had to start drafting a blog post because I was just too weak to go buy groceries for my hungry family, I thought about how I’d woken up at five a.m. in a panic about my Twitter handle (too long! full of inconvenient caps! wait, is Twitter even case sensitive? I’m so stupid!).

I suffer from post-talking insomnia. If I’ve said anything at all to a friend, coworker, sales clerk, etc., I fret later that I’ve been insensitive, dumb, or boring. After forty-something years, I can almost always let the worry go after one bad night: really, if it’s still on your mind after the first cup of caffeine you should apologize, and if not, life will probably struggle on.

Each new way of talking, though, dials me back to middle-school-level fits. Facebook almost killed me. I had to sign up. First, I was researching poetry networks in the late aughts, and it seemed pathetic that I hadn’t participated in any virtual ones except for an email listserv. Second, I was planning on half a year in New Zealand, and for all Facebook’s faults, it really is one of the best ways to keep up with friends and family internationally. Finally, over a meal at the West Chester Poetry Conference, Ned Balbo told me to suck it up. Actually, he was very polite, but he did tell me that once you figure it out, you only need to spend ten minutes a few times a week to be a decent FB citizen, which turned out to be true, although when you’re really procrastinating that flickering feed can be dangerously mesmerizing. What destroyed me about the medium, though, was that standard writer’s dilemma of sussing out your audience. How could I post to modernism scholars, my local go-out-for-a-beer friends, my cousin the truck driver, poetry journal editors, college administrators, stray Republicans I’m on uneasily-friendly terms with, and, yikes, former students all at the same time? Starting a blog presented the same problem: for whom was I writing? Last summer I signed up for Twitter to follow my department’s new feed, although I didn’t really mess with it until last week, as a new year’s resolution to just try it, urged on by a few friends and that NYT article people keep sending me. I asked my daughter for advice on tweeting and she said “always be funny,” which of course completely paralyzed me, and not only because I’m rarely funny on purpose. It’s the same who’s-listening-question: funny to whom? Who really gets my lame jokes anyway except Chris and my college friend Scott Nicolay (@methysticin) and certain other poetry nerds, especially repeat-students whom I’ve forced to read everything I love and who have spent shocking amounts of time listening to me chatter?

Besides audience anxiety, or linked to it, there’s the identity question. Each medium invites you to present some facet of yourself, perhaps strategically. It might behoove me to talk like a poet-scholar-endowed-chair in all publishing arenas, which FB and Twitter certainly are, but when I hear other people doing that, it sounds bloodless at best. The funniest things I could tweet are mostly weird comments from my kids, but I don’t want to be a professional mom either—too many people are ready to define middle-aged women that way and I think about lots of things besides my fascinating children, thanks. I have strong feelings about politics and contemporary culture but rarely have an insight or cause to trumpet that someone else hasn’t already blogged about more eloquently; my head’s in the poetry-clouds so I’m just not fast enough. And while Neil Gaiman can tweet about his exercise regimen and still be interesting to people, well…let me know when you really want to hear what brand of mass-marketed tea I’m sipping while I’m watching some TV show six months later than everyone else.

For the blog, I decided I’ll be a poet/ poetry-reader who argues that everything is relevant to poetry and poetry is relevant to everything. Which isn’t much of a decision, really. In Facebook, too, I settled on ignoring the “groups” function and just posting occasionally about any random experience that seems at least slightly interesting, funny, or noteworthy, and not worrying about who’s listening. Basically, I’m just being the same me everywhere.

What works for me is to approach posting the way I approach drafting a poem. That is, I don’t know whom I’m writing for—some ideal geeky tender-hearted reader maybe who likes Emily Dickinson, David Bowie, Dorothy Sayers, Farscape, Langston Hughes, Ursula K. Le Guin, H.D., Thomas Sayers Ellis, Cake, Kim Stanley Robinson, Billie Holiday, Homeland, The Decembrists, Philip Pullman, Rickie Lee Jones, Gwyneth Jones, Rafael Campo, Octavia Butler, cussing in a pirate voice, dark chocolate, red wine, good bread, that handmade French ewe’s milk Roquefort the cheese lady downtown sells (can you tell my other resolution is to eat and drink less?). Anyway, if I’m imagining any reader at all, it’s that dactyl-obsessed slant-rhyme-loving totally anonymous unsexed calorie-padded soul mate. I’m not afraid to tell hir everything, and even better, if s/he doesn’t respond, my feelings can’t be hurt. After all, even if we never speak, I know s/he totally gets me. (I do think about specific readers, including editors, when I revise poems, but while I fiddle with poems for years, a blog might ferment for a day before publication.)

I don’t know if adopting that attitude is genius or an exceptionally bad career move, but this will be my mantra next time a hashtag experiment leaves me sleepless: it’s just like every other kind of writing. Be interesting. Be truthful. Be generous. All at once, in a 140 characters or fewer, several times per week @LesleyMWheeler. While simultaneously producing books, articles, and poems in a constant fever pitch of inspiration as agents, publishers, reviewers, and fans cry up to the office window in faint but passionate voices: “I’m hir!” Okay, not likely.